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The Buyer Is Already in the Room
The conditions for the greatest CPG acquisition cycle in a generation are already set. The only question is whether you built something worth buying.
Mar 18
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Brian Sugar
17
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Ozempic Was the Amuse-Bouche
No. 96 | GLP-1 normalized injectable health optimization for 25 million Americans. The gray market proved peptide demand at scale. The infrastructure is…
Mar 11
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Brian Sugar
20
What Should Our Kids Study in the Age of AI?
No. 95 | In the age of AI, the most valuable education might be the most human one.
Mar 4
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Brian Sugar
33
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Why 2025's AI Shopping Boom Still Can't Fix Broken Business Models
Jul 7, 2025
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Brian Sugar
46
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I Am Going To Say It Out Loud
Nov 19, 2025
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Brian Sugar
72
6
11
Ghost-Lit by Venture
Nov 5, 2025
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Brian Sugar
22
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The Pipes Are Full. Own the Water.
Oct 1, 2025
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Brian Sugar
22
4
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The Luckiest Generation
Oct 22, 2025
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Brian Sugar
16
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We're All Mickey Drexler Now
Nov 3, 2025
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Brian Sugar
27
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Dear Coffee Lovers, You Deserve Better Than a Monster.
No. 95 | Why we invested in Esspo, and why this is the drink the afternoon has always needed.
Feb 25
•
Brian Sugar
35
Point It Downhill
No. 94 | Caution keeps you safe. Commitment makes you great.
Feb 18
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Brian Sugar
37
1
Sugar Capital 3rd Annual Aspen Party
A few words from Brian...
Feb 17
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Brian Sugar
1
Well Done SF, Well Done
No. 93 | Super Bowl LX and a love letter to the city that never left.
Feb 11
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Brian Sugar
33
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Loose Lips Still Sink Ships
The best founders and investors let the work do the talking.
Feb 4
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Brian Sugar
22
1
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The Peanut Butter Problem
The discipline to stay boring
Jan 28
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Brian Sugar
18
3
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Why We Doubled Down on Ultra
We chased our way in once. Then he let us back in for super pro-rata.
Jan 21
•
Brian Sugar
11
The Tax That Eats Its Own
California’s Billionaire Tax isn’t redistribution. It's destruction.
Jan 14
•
Brian Sugar
15
The Year of the Builder
The tourists have left. The operators remain. 2026 belongs to the ones who stayed.
Jan 7
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Brian Sugar
32
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AirSugar
AirSugar is a space for my writing on venture capital, startups, pop culture, and life as a girl dad. It’s where I share insights, observations, and the ideas that inspire me.
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