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The Room Reads First
SoulCycle was an early sign of the world we live in now. The room always knows before the market does.
Aug 6
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Brian Sugar
17
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The Other Exponential
No. 113 | Everyone is watching AI. The other exponential is happening inside our own bodies.
Jul 30
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Brian Sugar
13
The Corner Table at The Swiss Hotel
No. 112 | Five of us order five different drinks. None of it is why we come.
Jul 23
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Brian Sugar
16
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Most Popular
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Why 2025's AI Shopping Boom Still Can't Fix Broken Business Models
Jul 7, 2025
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Brian Sugar
46
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I Am Going To Say It Out Loud
Nov 19, 2025
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Brian Sugar
73
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Ghost-Lit by Venture
Nov 5, 2025
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Brian Sugar
22
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The Pipes Are Full. Own the Water.
Oct 1, 2025
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Brian Sugar
23
4
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The Luckiest Generation
Oct 22, 2025
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Brian Sugar
17
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We're All Mickey Drexler Now
Nov 3, 2025
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Brian Sugar
27
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Om Malik, 1966 to 2026
No. 111 | The friend who was the catalyst of PopSugar.
Jun 26
•
Brian Sugar
34
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The Lineup Is Not the Company
No. 110 | Applause is not proof. The only proof is whether the customer comes back.
Jun 8
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Brian Sugar
21
3
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The Hard Thing First
No. 109 | The manufacturing company that accidentally built the best snack in the protein aisle.
Jun 4
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Brian Sugar
14
2
Introducing Hero Market
No. 108 | Hero Market opens its beta. Operators wanted. Corrected email.
May 27
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Brian Sugar
12
1
Pick on Someone Your Own Size
No. 107 | They couldn't write the check. So they wrote a complaint.
May 20
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Brian Sugar
21
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What Top Gun Taught Me About Being a Founder
No 106 | I thought it was about me.
May 12
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Brian Sugar
17
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Why ADHD Is the Cheat Code of the AI Era
No. 105 | The brain we spent decades trying to fix is the one this decade rewards
Apr 30
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Brian Sugar
41
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Talk to Me, Arthur.
No 104 | Meet Arthur, the AI we just hired. He's read every email, every meeting, every deck we have ever seen.
Apr 27
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Brian Sugar
25
2
The CRO Paradox
No. 103 | The best chief revenue officers make you uncomfortable. That's the point.
Apr 16
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Brian Sugar
22
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AirSugar
AirSugar is a space for my writing on venture capital, startups, pop culture, and life as a girl dad. It’s where I share insights, observations, and the ideas that inspire me.
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