Thanks Brian. This is a great one! I’m not a VC that’s for sure but am a multi founder with a small exit with BenchMade Modern (flex sorta) but what I needed most at the time wasn’t just advice it was for a bit of game plan review or better yet calling and convincing that one person to take a chance and help out, even a side job with a pro would have been great. At that point we were to underfunded to hire the Antlers of the world for marketing. In our era many passed on us because we were to small but we needed to hire marketing either way. I’m a product guy and I can get plenty of press, but if I’m being honest, (publicly too) digital sales marketing is tough for me. It’s just a bunch of numbers, diced up in 1 million different ways to try to make the marketing “genius “look good.I never have felt like we have truely nailed it even with a 600k a month spend. The budget is never enough some how. In my era it was all about finding a hack. Well, the hacks come maybe once in a lifetime. So Brian you are right on, what we needed was that one call. Not just advice and frowns, (and a few smiles) at our board meetings!
Well said Brian. Happy that someone has the guts to call out some in the VC community for overstepping their boundaries.
Thanks Brian. This is a great one! I’m not a VC that’s for sure but am a multi founder with a small exit with BenchMade Modern (flex sorta) but what I needed most at the time wasn’t just advice it was for a bit of game plan review or better yet calling and convincing that one person to take a chance and help out, even a side job with a pro would have been great. At that point we were to underfunded to hire the Antlers of the world for marketing. In our era many passed on us because we were to small but we needed to hire marketing either way. I’m a product guy and I can get plenty of press, but if I’m being honest, (publicly too) digital sales marketing is tough for me. It’s just a bunch of numbers, diced up in 1 million different ways to try to make the marketing “genius “look good.I never have felt like we have truely nailed it even with a 600k a month spend. The budget is never enough some how. In my era it was all about finding a hack. Well, the hacks come maybe once in a lifetime. So Brian you are right on, what we needed was that one call. Not just advice and frowns, (and a few smiles) at our board meetings!