I've been hearing a lot about this combination of creator + entrepreneur. Not that every entrepreneur needs to garner millions of followers on TikTok/Instagram, but they need an audience, however small, so they can quickly iterate and test their products.
Catherine Goetze (@askcatgpt on Instagram) comes to mind, and how she's now creating physicalphones. Having an audience - at least within "consumer" - feels like a necessity today. I actually see a lot of founders building community through Substack, which then translates to their product.
Amongst your portfolio companies and the prospective companies that you speak with, how do you suggest they approach creator + entrepreneur?
I've been hearing a lot about this combination of creator + entrepreneur. Not that every entrepreneur needs to garner millions of followers on TikTok/Instagram, but they need an audience, however small, so they can quickly iterate and test their products.
Catherine Goetze (@askcatgpt on Instagram) comes to mind, and how she's now creating physicalphones. Having an audience - at least within "consumer" - feels like a necessity today. I actually see a lot of founders building community through Substack, which then translates to their product.
Amongst your portfolio companies and the prospective companies that you speak with, how do you suggest they approach creator + entrepreneur?