Have You Pooped Today?

No. 115 | The GLP-1 boom created a nutrition shortage nobody wants to say out loud, and it is why we just wrote our first fiber check.

Sep 10 • Brian Sugar

10

3

August 2026

The Room Reads First

No. 114 | SoulCycle was an early sign of the world we live in now. The room always knows before the market does.

Aug 6 • Brian Sugar

17

1

3

July 2026

The Other Exponential

No. 113 | Everyone is watching AI. The other exponential is happening inside our own bodies.

Jul 30 • Brian Sugar

14

The Corner Table at The Swiss Hotel

No. 112 | Five of us order five different drinks. None of it is why we come.

Jul 23 • Brian Sugar

16

1

June 2026

Om Malik, 1966 to 2026

No. 111 | The friend who was the catalyst of PopSugar.

Jun 26 • Brian Sugar

34

8

The Lineup Is Not the Company

No. 110 | Applause is not proof. The only proof is whether the customer comes back.

Jun 8 • Brian Sugar

21

3

1

The Hard Thing First

No. 109 | The manufacturing company that accidentally built the best snack in the protein aisle.

Jun 4 • Brian Sugar

14

2

May 2026

Introducing Hero Market

No. 108 | Hero Market opens its beta. Operators wanted. Corrected email.

May 27 • Brian Sugar

12

1

Pick on Someone Your Own Size

No. 107 | They couldn't write the check. So they wrote a complaint.

May 20 • Brian Sugar

21

1

1

What Top Gun Taught Me About Being a Founder

No 106 | I thought it was about me.

May 12 • Brian Sugar

17

1

April 2026

Why ADHD Is the Cheat Code of the AI Era

No. 105 | The brain we spent decades trying to fix is the one this decade rewards

Apr 30 • Brian Sugar

41

7

7

Talk to Me, Arthur.

No 104 | Meet Arthur, the AI we just hired. He's read every email, every meeting, every deck we have ever seen.

Apr 27 • Brian Sugar

25

2