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Loose Lips Still Sink Ships
The best founders and investors let the work do the talking.
Feb 4
•
Brian Sugar
19
2
3
January 2026
The Peanut Butter Problem
The discipline to stay boring
Jan 28
•
Brian Sugar
15
4
2
Why We Doubled Down on Ultra
We chased our way in once. Then he let us back in for super pro-rata.
Jan 21
•
Brian Sugar
10
The Tax That Eats Its Own
California’s Billionaire Tax isn’t redistribution. It's destruction.
Jan 14
•
Brian Sugar
14
1
The Year of the Builder
The tourists have left. The operators remain. 2026 belongs to the ones who stayed.
Jan 7
•
Brian Sugar
31
1
3
December 2025
Dear Founders: A Post on December 31st
Ignore the noise. Trust the work. The rest takes care of itself.
Dec 31, 2025
•
Brian Sugar
26
5
1
The Year We Remembered What Matters
A thank you to everyone who read, shared, and built alongside us in 2025.
Dec 24, 2025
•
Brian Sugar
9
1
1
We Are Just Getting Started
Consumer is having its moment.
Dec 17, 2025
•
Brian Sugar
19
2
Do Not Go Quietly
What the Netflix-Paramount battle for Warner Bros. teaches founders about persistence, conviction, and finishing what you started.
Dec 10, 2025
•
Brian Sugar
13
1
The Golden Age of Consumer Investing
Big Food will spend the next decade buying what it can't build.
Dec 6, 2025
•
Brian Sugar
12
2
2
The War for Where You Start
Holiday 2025 revealed the real battle. It's not about shopping. It's about who owns the first question.
Dec 3, 2025
•
Brian Sugar
2
Big Food's Tobacco Moment
San Francisco's lawsuit against Big Food isn't about nutrition. It's about exposing an industry that stopped making food decades ago.
Dec 3, 2025
•
Brian Sugar
22
2
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