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Ghost-Lit by Venture
Make a promise you can keep, then blow past it
2 hrs ago
•
Brian Sugar
12
We're All Mickey Drexler Now
When algorithms read reviews, quality finally wins.
Nov 3
•
Brian Sugar
20
5
October 2025
The Taste Stack: How We Pick Winning Consumer Brands Before the Data Proves It
Why cultural intelligence beats financial analysis in early-stage consumer investing
Oct 29
•
Brian Sugar
20
5
The Perfect Consumer Deal Doesn't Exist. Until It Does.
The company that went from zero to $24 million run rate in 180 days.
Oct 27
•
Brian Sugar
6
1
The Luckiest Generation
Your children are perfectly positioned for what's next.
Oct 22
•
Brian Sugar
15
2
One Brand Is Luck. Two Is Strategy.
Why Mammoth's Coterie acquisition proves DTC M&A just found its blueprint.
Oct 16
•
Brian Sugar
2
The Algorithm Ate Don Draper
And It's Still Hungry
Oct 15
•
Brian Sugar
15
4
We Dance Again.
What October 7 taught me about conviction, resolve, and refusing to break
Oct 12
•
Brian Sugar
28
6
Let's Go San Francisco: The Greatest Head-Fake In Urban History
Why the smartest money is quietly flowing back to the city that builds tomorrow.
Oct 8
•
Brian Sugar
22
4
The Pipes Are Full. Own the Water.
Why Sugar Capital is betting harder on consumer than infrastructure
Oct 1
•
Brian Sugar
21
4
September 2025
Market First, Product Second: The Only Way Forward
Why Founders Must Start With Distribution in the Platform Age
Sep 24
•
Brian Sugar
12
1
Everlane's Next Era: The Creative Director We Need Now
A board member's invitation to the visionary who will define our next chapter
Sep 21
•
Brian Sugar
11
3
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