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DPI: The Best Birthday Present a VC Could Ask For
Reflecting on the quiet joy of delivering real capital back to our investors
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Brian Sugar
1
The Mothers Behind Every Great Founder
The Unsung Investors in Human Potential
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Brian Sugar
2
The Discipline of Liquidity
In an era of extended holding periods and oversubscribed rounds, secondaries aren’t a hedge, they’re a fiduciary tool.
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Brian Sugar
What Star Wars Taught Me About Watching My Daughter Grow Up
A Father's Transition to the Obi-Wan Phase
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Brian Sugar
2
The 12,000 Leaky Bottles That Built a $600M Brand
Kat Cole’s Customer Obsession Playbook
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Brian Sugar
1

April 2025

The Advisor Trap: Stop Paying for Name-Dropping Rights
Why most startup advisors aren’t worth the cap table space.
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Brian Sugar
2
Sunday AirSugar Highlights
A hearty welcome to all the new readers, here are some highlights from the past few weeks.
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Brian Sugar
Ego is not your Amigo
You are not the smartest person in the room.
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Brian Sugar
1
F*ck Your Value-Add
You wrote a check, not a job description. Founders need trust, space, and clarity, not funnel advice.
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Brian Sugar
2
Margin Is the New Mojo
Why Today’s Best Founders Engineer Margins Before Headlines
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Brian Sugar
Why Savannah College of Art & Design Is the Future: Betting on Creativity in the Age of AI
When algorithms consume the ordinary, extraordinary human creativity becomes the ultimate currency. SCAD isn't just preparing for this future, it…
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Brian Sugar
Let Me Pick Up Those Names You Dropped
Why Idea People Win and Status-Seekers Fail
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Brian Sugar
© 2025 Brian Sugar
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