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The Hard Thing First
No. 109 | The manufacturing company that accidentally built the best snack in the protein aisle.
Jun 4
•
Brian Sugar
14
2
May 2026
Introducing Hero Market
No. 108 | Hero Market opens its beta. Operators wanted. Corrected email.
May 27
•
Brian Sugar
12
1
Pick on Someone Your Own Size
No. 107 | They couldn't write the check. So they wrote a complaint.
May 20
•
Brian Sugar
21
1
1
What Top Gun Taught Me About Being a Founder
No 106 | I thought it was about me.
May 12
•
Brian Sugar
17
1
April 2026
Why ADHD Is the Cheat Code of the AI Era
No. 105 | The brain we spent decades trying to fix is the one this decade rewards
Apr 30
•
Brian Sugar
41
6
7
Talk to Me, Arthur.
No 104 | Meet Arthur, the AI we just hired. He's read every email, every meeting, every deck we have ever seen.
Apr 27
•
Brian Sugar
25
2
The CRO Paradox
No. 103 | The best chief revenue officers make you uncomfortable. That's the point.
Apr 16
•
Brian Sugar
22
4
Unilever Is Acquiring Grüns
No. 102 | This is what conviction looks like.
Apr 9
•
Brian Sugar
37
5
2
The Team Is The Tell
No. 101 | Show me your exec team. I'll tell you everything I need to know about you as a founder.
Apr 1
•
Brian Sugar
24
2
March 2026
Zhuzh (zh-uhzh)
No. 100 | It's not about checking the box. It's about what's in the box.
Mar 25
•
Brian Sugar
20
The Buyer Is Already in the Room
No. 99 | The conditions for the greatest CPG acquisition cycle in a generation are already set. The only question is whether you built something worth…
Mar 18
•
Brian Sugar
21
4
3
Ozempic Was the Amuse-Bouche
No. 98 | GLP-1 normalized injectable health optimization for 25 million Americans. The gray market proved peptide demand at scale. The infrastructure is…
Mar 11
•
Brian Sugar
22
1
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