Who Understand

No. 118 | Michael Moritz asked about my family first. It took him 20 years to tell me about his.

Oct 1 • Brian Sugar

21

6

September 2026

The Definition of Done

No. 117 | An overnight success, eight years in the making.

Sep 23 • Brian Sugar

11

I Wish I'd Thought of That

No. 116 | Friction used to protect founders from their own envy. It’s gone.

Sep 18 • Brian Sugar

12

3

Have You Pooped Today?

No. 115 | The GLP-1 boom created a nutrition shortage nobody wants to say out loud, and it is why we just wrote our first fiber check.

Sep 10 • Brian Sugar

10

3

August 2026

The Room Reads First

No. 114 | SoulCycle was an early sign of the world we live in now. The room always knows before the market does.

Aug 6 • Brian Sugar

18

1

3

July 2026

The Other Exponential

No. 113 | Everyone is watching AI. The other exponential is happening inside our own bodies.

Jul 30 • Brian Sugar

14

The Corner Table at The Swiss Hotel

No. 112 | Five of us order five different drinks. None of it is why we come.

Jul 23 • Brian Sugar

16

1

June 2026

Om Malik, 1966 to 2026

No. 111 | The friend who was the catalyst of PopSugar.

Jun 26 • Brian Sugar

34

8

The Lineup Is Not the Company

No. 110 | Applause is not proof. The only proof is whether the customer comes back.

Jun 8 • Brian Sugar

21

3

1

The Hard Thing First

No. 109 | The manufacturing company that accidentally built the best snack in the protein aisle.

Jun 4 • Brian Sugar

14

2

May 2026

Introducing Hero Market

No. 108 | Hero Market opens its beta. Operators wanted. Corrected email.

May 27 • Brian Sugar

12

1

Pick on Someone Your Own Size

No. 107 | They couldn't write the check. So they wrote a complaint.

May 20 • Brian Sugar

21

1

1