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Point It Downhill
Caution keeps you safe. Commitment makes you great.
Feb 18
•
Brian Sugar
37
1
Sugar Capital 3rd Annual Aspen Party
A few words from Brian...
Feb 17
•
Brian Sugar
1
Well Done SF, Well Done
No. 93 | Super Bowl LX and a love letter to the city that never left.
Feb 11
•
Brian Sugar
33
1
2
Loose Lips Still Sink Ships
The best founders and investors let the work do the talking.
Feb 4
•
Brian Sugar
22
2
3
January 2026
The Peanut Butter Problem
The discipline to stay boring
Jan 28
•
Brian Sugar
17
4
2
Why We Doubled Down on Ultra
We chased our way in once. Then he let us back in for super pro-rata.
Jan 21
•
Brian Sugar
11
The Tax That Eats Its Own
California’s Billionaire Tax isn’t redistribution. It's destruction.
Jan 14
•
Brian Sugar
15
1
The Year of the Builder
The tourists have left. The operators remain. 2026 belongs to the ones who stayed.
Jan 7
•
Brian Sugar
32
1
3
December 2025
Dear Founders: A Post on December 31st
Ignore the noise. Trust the work. The rest takes care of itself.
Dec 31, 2025
•
Brian Sugar
27
5
1
The Year We Remembered What Matters
A thank you to everyone who read, shared, and built alongside us in 2025.
Dec 24, 2025
•
Brian Sugar
10
1
1
We Are Just Getting Started
Consumer is having its moment.
Dec 17, 2025
•
Brian Sugar
20
2
Do Not Go Quietly
What the Netflix-Paramount battle for Warner Bros. teaches founders about persistence, conviction, and finishing what you started.
Dec 10, 2025
•
Brian Sugar
14
1
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