Pick on Someone Your Own Size

They couldn't write the check. So they wrote a complaint.

May 20 • Brian Sugar

21

1

1

What Top Gun Taught Me About Being a Founder

No 106 | I thought it was about me.

May 12 • Brian Sugar

17

1

April 2026

Why ADHD Is the Cheat Code of the AI Era

No. 105 | The brain we spent decades trying to fix is the one this decade rewards

Apr 30 • Brian Sugar

41

6

7

Talk to Me, Arthur.

No 104 | Meet Arthur, the AI we just hired. He's read every email, every meeting, every deck we have ever seen.

Apr 27 • Brian Sugar

25

2

The CRO Paradox

No. 103 | The best chief revenue officers make you uncomfortable. That's the point.

Apr 16 • Brian Sugar

22

4

Unilever Is Acquiring Grüns

No. 102 | This is what conviction looks like.

Apr 9 • Brian Sugar

37

5

2

The Team Is The Tell

No. 101 | Show me your exec team. I'll tell you everything I need to know about you as a founder.

Apr 1 • Brian Sugar

24

2

March 2026

Zhuzh (zh-uhzh)

No. 100 | It's not about checking the box. It's about what's in the box.

Mar 25 • Brian Sugar

20

The Buyer Is Already in the Room

No. 99 | The conditions for the greatest CPG acquisition cycle in a generation are already set. The only question is whether you built something worth…

Mar 18 • Brian Sugar

21

4

3

Ozempic Was the Amuse-Bouche

No. 98 | GLP-1 normalized injectable health optimization for 25 million Americans. The gray market proved peptide demand at scale. The infrastructure is…

Mar 11 • Brian Sugar

22

1

What Should Our Kids Study in the Age of AI?

No. 97 | In the age of AI, the most valuable education might be the most human one.

Mar 4 • Brian Sugar

35

10

5

February 2026

Dear Coffee Lovers, You Deserve Better Than a Monster.

No. 96 | Why we invested in Esspo, and why this is the drink the afternoon has always needed.

Feb 25 • Brian Sugar

35