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Dear Founders: A Post on December 31st
Ignore the noise. Trust the work. The rest takes care of itself.
Dec 31, 2025
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Brian Sugar
19
5
1
The Year We Remembered What Matters
A thank you to everyone who read, shared, and built alongside us in 2025.
Dec 24, 2025
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Brian Sugar
9
1
1
We Are Just Getting Started
Consumer is having its moment.
Dec 17, 2025
•
Brian Sugar
19
2
Do Not Go Quietly
What the Netflix-Paramount battle for Warner Bros. teaches founders about persistence, conviction, and finishing what you started.
Dec 10, 2025
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Brian Sugar
13
1
The Golden Age of Consumer Investing
Big Food will spend the next decade buying what it can't build.
Dec 6, 2025
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Brian Sugar
10
2
1
The War for Where You Start
Holiday 2025 revealed the real battle. It's not about shopping. It's about who owns the first question.
Dec 3, 2025
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Brian Sugar
2
Big Food's Tobacco Moment
San Francisco's lawsuit against Big Food isn't about nutrition. It's about exposing an industry that stopped making food decades ago.
Dec 3, 2025
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Brian Sugar
22
2
The First Trillion-Dollar Holiday. Not One Dollar Given Lightly.
Two Americas went shopping. One celebrated. One calculated.
Dec 1, 2025
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Brian Sugar
14
1
2
November 2025
A Thanksgiving Letter to the Builders
Most early stage investors have never built anything. I'm grateful I did.
Nov 26, 2025
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Brian Sugar
26
4
1
I Am Going To Say It Out Loud
Every AI shopping startup has the same beautiful problem
Nov 19, 2025
•
Brian Sugar
53
4
6
The Solo GP Illusion
Why the best seed investors still hunt in packs
Nov 19, 2025
•
Brian Sugar
3
The GLP-1 Generation
When chemistry rewrites desire and AI rewrites work, everything changes.
Nov 12, 2025
•
Brian Sugar
21
3
4
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